I attended a PRSA workshop here in Chicago a couple weeks ago that focused on managing online reputation.
Of great value at the event was a handout provided by Weber Shandwick that outlined 15 Realities & 15 Rules for managing your online reputation. Weber Shandwick had commissioned the Economist Intelligence Unit to conduct a worldwide survey of 703 senior executives from 62 countries between June and July 2008.
I’d encourage you to check out the site they created as well as the free download for the full handout on their findings. Overall, there are some great statistics and tips for how to go about managing your reputation online.If your CEO or other executives are still convinced that their Web site is the only online item that requires their attention, this study should help pull things into perspective and help prompt some action.