Most companies and organizations now realize that social media engagement is a time strain. There’s really no good way around it. Strategy takes time. Listening takes time. Blogging takes time. Commenting takes time. Video production takes time. Tweeting takes time (so much that big brands such as Pizza Hut are even dedicating staff to just […]

I’ve previously posted about how you can use YouTube as a crowdsourcing tool to get feedback on video concepts and creative. LinkedIn Answers is of course another great resource to pose questions for feedback or alternatively, position you or someone in your company as a thought leader and expert resource for a particular industry. A […]

Last month, YouTube added another bonus feature called YouTube overlays for any organization that maintains a Nonprofit status on YouTube. Overlays are transparent advertisements that you see pop up near the bottom of a video during viewing. Previously, overlays were reserved for those purchasing advertisements on the site, but nonprofits can now access this feature […]