January 6, 2011

Why SEO Gets A Bad Wrap

Sales Rep below in action??

I’m a really nice guy. Seriously.

I preface with that tidbit because the subject of this post is not intended to cause any harm. It’s merely a lesson and case study in action.

I’m a full believer in search engine optimization (SEO) and will be the first to acknowledge that there are tons of great SEO professionals out there that get it – that truly understand the ins and outs of SEO (Kevin Chamberlin, Lee Odden, Justin Seibert to name a few).

Every once in a while, one sneaks through the cracks. I’m not sure how this mail below snuck through the SPAM filter but as you’ll see, this is clearly, clearly NOT SPAM. Right.

I’m sure petsboutiques.eu is a fantastic site and would undoubtedly bolster my blog traffic by thousands gazillions of views. I just publicly welcome this particular “sales rep” (name removed) to tell me how exactly our two sites are so clearly related by the topic of “pets”. Maybe I’m missing something or seeing a completely different version of my blog here in the U.S.

Sigh.

Here’s how not to approach a blogger…case study 487, 933…

Please go away and stop hurting the reputation of good SEO consultants.

_____________

Hello

I am an seo consultant for http://www.petsboutiques.eu.

We would like to exchange links with your web site https://scottmeis.com/ as our sites are related by the topic pets.

First of all we create a new dedicated page for your site link with a thumb image of your web site home page.

Plus we also add your site link to a category page (no more than 25 sites per page) related to your site so your site is in good company.

We then submit both these pages to Google for indexing using site maps each day.

We also RSS feed all links to RSS aggregators for even more back links for your site.

We will link to your site first, and if you accept this free reciprocal link exchange offer, please click this link as we have already prepared your details. You will see you link on our site.

You will then automatically receive an email confirming your link details and our link details to be added to your site – also see our web site details below.

If you wish to exchange 3 way links, or exchange links manually by email. Just reply to this email with your web site details; title, description, url

We can exchange reciprocal links, 3 way links and deep links.

Our site details:
Url: http://www.petsboutiques.eu/pet-supplies/group/10/dog-carriers
Title (anchor text): dog carriers
Description: shop online for dog carriers and pet care products for house hold pets at low internet prices and fast home delivery service – petsboutiques.eu

With best Regards

XXX YYYYY
SEO Link Building Team
http://www.petsboutiques.eu

Link Exchange managed by – uootek link building services

PLEASE NOTE:

This email is not spam, it was manually sent by us, our sole purpose being to introduce ourselves to you with no obligation on your part.

Your email address was found to be publicly available on your website and it has not been added to any list. We consider this to be a polite way to contact you and apologise sincerely if you have been inconvenienced in any way.

We are obliged to offer you an ‘OPT-OUT’ from future mailings from us; should you wish to exercise this right, please reply with “OPT-OUT” in the subject field.

Image courtesy of Steve Longus.

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Join the conversation! 4 Comments

  1. Very bad indeed!
    Could it be that a super duper algorithm associate the world snippets in your blog title to ‘pets’ ;-).
    Badly targeted outreach like this one really hurt because there are so many of them and just a few reported publicly like you did. Of course, finding and engaging in a personalized manner with ‘relevant bloggers/site owners’ is difficult (or shall I say time consuming 😉 but that’s what makes the difference between an acknowledgment or a response (per my own experience) and none.
    Laurent

    Reply
  2. Hi Laurent – good point, may be just that in terms of how they tracked me down. I get a lot of these random pitches and to be honest, I really don’t mind when it is sincere and well targeted. Those that do personalize just a smidge though are 200 times more likely to at least get a response.

    Reply
  3. Excellent site, keep up the good work, my colleagues would love this. I read many blogs every day, and for the most part people lack substance, but not in this case. I just wanted to make a short comment to say I’m glad I found your blog, I’m gonna bookmark this scottmeis.com web site. Thanks

    Reply
  4. I just came upon one of these same exact SPAM emails myself. It’s funny, I ask all of my clients the same question whenever they present me with SEO SPAM.

    If the SEO company is so great, why do they have to resort to SPAM in order to get new clients? Should clients be pouring in to them from organic searches? 🙂

    Reply

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About Scott Meis

SVP, Digital Content Strategy @ Weber Shandwick Seattle. Outdoors. Adventure. Travel. I dig the Foto.

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