If you want to waste valuable time and resources while taking a shot in the dark at a content marketing plan, then by all means, keep guessing which strategy will work for your clients.
But, if you’d rather pinpoint exact goals and objectives and develop a sound strategy that you know will solve the business issues that need to be addressed, ask every new client the following question:
What keeps you awake at night?
Determine the answer to this one single question and you’ll be well on your way to developing a content marketing plan that delivers the right content, to the right audiences, at the right time.
In the video below, Joe Pulizzi (@junta42), founder of Content Marketing Institute, serves up a series of excellent insights around building online relationships, developing sound social strategies and creating community. Thanks to Social Media Examiner for conducting the great interview.
For those looking to attend a great upcoming content marketing workshop, be sure to check out details around the 2nd Annual Content Marketing Retreat in Langley, WA on January 26 & 27.