‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital marketing dream gig. Right??

Wrong.

The world of PR and marketing is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues as you polish up on your interview skills, network like hell and prepare to land your first full-time gig. Here are a few tips to help you land a desired position in digital marketing:

1. Gut Check the Industry

Fact – PR/Marketing is transforming by the day. You can choose to ignore it or you can choose to adapt. I’d recommend the latter if you hope to last longer than a year. Ultimately, this means that there are a plethora of new roles and career paths to explore at agencies and companies alike. As brands continue to transform into publishing outlets, the need for digital marketing specialists is exploding. Managing editors, content strategists, videographers, graphic designers, copywriters, web developers, UX pros, SEO/SEM gurus, community managers, project managers…it’s an open space with a lot of opportunity. Assess your existing skills and your passions and sink your teeth in to an area you love.

2. Recheck Your Resume & Online Presence

Just do it. I know you think your resume and template cover letter (argh…don’t you dare) is perfect. It’s not. I promise.

And yes, you better have a polished LinkedIn profile, strong professional social media presence and a personal blog or website before heading down an aggressive networking route. Also, Google yourself. Often. Understand how others are perceiving the 3-second snapshot version of you.

3. Stop Praying, Start Chasing

Dear Scott,
I’m about to graduate and think I would like to work in digital marketing in Seattle. Know of any agencies that are good?

Do not write the line above to anyone. Ever. It’s 2013. There are more online resources for job seeking and networking than most can handle. Start with an advanced LinkedIn search (possibly worth an upgrade to be able to access profiles and message the people you’ll need to reach) and begin networking like a mad man. Get offline and seek out events, conferences and meet ups. Take as many people as you can out to coffee for informational interviews and to gather insider knowledge along with additional connection leads. Don’t stop connecting.

4. Go All In

Landing a job you love is rarely a haphazard miracle. Rather, it’s often a stepping stone process whereby you’ll come to land a great gig by first working your way through a variety of related jobs to gather the proper skills and experience. Be bold and tackle every job you have as if it is in fact your dream job. Hard work and drive paired with a constant itch for more learning will take you a long way in this industry.

Need a few more tips to help you along the way? Check out this solid Mashable post.

Go get ’em.

Image courtesy of kylesteed.

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  1. […] Scott Meis: 4 Tips for College Grads Targeting Digital Marketing Jobs […]

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About Scott Meis

SVP, Digital Content Strategy @ Weber Shandwick Seattle. Outdoors. Adventure. Travel. I dig the Foto.

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