We knew at the beginning of the year that short-form video would evolve as a key social trend. Vine ignited us into a whirlwind of 6-second creativity and now brands and artists alike are exploring fun ways to maximize Instagram’s 15-second video format along with the ability to upload non-native video content. Some are nailing it, most are missing by a long shot.

Last night, an evening scroll through Instagram led me to a fantastic video from one of my favorite photographers, Cole Rise. Now, this is engaging short-form video…

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a little behind the scenes of us getting silly in a billion dollar jet engine facility, with friends I would have never met if it weren't for @instagram. what city should we hit next?

A post shared by Cole Rise (@colerise) on Sep 24, 2013 at 6:38pm PDT