The social Web took another giant leap forward last week with Facebook’s launch of their real-time search tool. For PR/Marketing peeps, this is big news as the site now provides another conversation and content tracking tool on the world’s largest social network. Status updates, photos, links, notes, videos and pages which you’re a fan of […]

You’ve done your research and determined that it makes strategic sense for your company or organization to create a Facebook page. You’ve checked out a couple good Facebook business and marketing guides and have the basics in place. But now what? Time and time again, I see Facebook pages created and then left static with […]

As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us allĀ  along. These guides are emerging at a crucial time especially as […]