Last month, I posted about 8 Emerging Trends in Social Media as defined by digital guru, Steve Rubel. One of those trends identifies the current shift from companies and brands moving beyond open communication with customers to engaging customers and audiences in a collaborative manner. Video stands out as one area of social media that […]
Earlier this week, social networking site LinkedIn announced the launch of a variety of new applications with the intent of making the site more engaging. I haven’t talked much about LinkedIn here because, well, until now there really hasn’t been much to say about the site. Don’t get me wrong, LinkedIn is definitely the “go-to” […]
Most of you have probably caught wind at this point that Pepsi is going through a three-year $1.2 billion re-branding phase. Apparently, the focus will zone in on merchandising, marketing and new consumer connections without any changes to the actual product. Good news for us Pepsi lovers. To that end, Steve Rubel announced on his […]
Digital Leap 