In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
A quick diversion before I post on Groundswell Learnings Part 2. Kudos to Michael Martine (aka “Remarkablogger”) for his unselfish post to help jumpstart some traffic to other people’s blogs. Hop over here to check out his recent post and sift through some of the other bloggers congregating in the comments. Thanks Michael! Cheers, Scott
In today’s era of social media advancements, it’s tough to imagine a book about social technologies having much shelf life. With Groundswell, it’s a different story. Authors Charlene Li and Josh Bernoff went way beyond my expectations, taking an in-depth look beyond current technologies into the fundamental transformation that is taking place in how we […]
Digital Leap 