PR and marketing pros are always looking for case studies and proven strategies to guide their own client strategy development. If something has worked, you might as well put your own twist on it and see if you can make it work as well. The fact of the matter is that sometimes there is a […]

Chances are good that you’ve seen a group on Facebook pop up explaining how the creator has lost or had their phone stolen. The group description usually mentions how the individual needs all their friends to join the group and post their phone number. In most cases, these groups are left open for anyone to […]

Last week I had the pleasure of joining a couple hundred social media, marketing and business colleagues at the BlogWell conference in Chicago. Sponsored by GasPedal and the Blog Council, the purpose of the conference was to pack eight excellent large corporation social media case studies into one afternoon. Too much good stuff for one […]