Facebook Places? What Do I Do Now?!

NOTE: This blog also appears on Waggener Edstrom’s Thinkers & Doers blog. Get ready. The giant social networking behemoth known as Facebook has finally stirred from its hibernation in location-based land. A move of this nature by Facebook is undoubtedly always followed by a flurry of activity by communications pros as everyone races to establish […]

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Let Pathos Drive Your Digital Storytelling

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]

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Ford Facebook Reveal Day = Smart Digital Launch

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]

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