Super props this week to @JohnHaydon for pulling together this fantastic video explaining the insights dashboard for Facebook pages. If you’ve never been an admin on a page or are not privvy to the latest dashboard features, this is an excellent spot. If you’re doing any form of social media measurement for clients, it’s pretty […]

You’ve got Facebook Insights down and are a page-measuring guru. You’re reporting page views, custom tab views, referral links, media views, comments/likes engagement and have even found a way to assess sentiment around those engagements. What more could your client possibly want?? Everything else outside of your page. Unfortunately, conversations online don’t take place in […]

NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

Hold your horses, this is not intended to be a breaking news post. If it was, I’d quickly receive a D- as a member of any crisis communications team. A couple of weeks ago, Facebook announced the┬álaunch of┬átheir new and improved insights dashboard. Page admins are used to seeing a setup similar to the dashboard […]