Online research and analysis is often one of the first steps taken when working with a new client or your own company to start integrating social media into a communications plan. Depending on your focus, you likely have a determined set of keywords and phrases relevant to your company, competition and the  industry that you’ll […]

One crucial point of emphasis in developing any social media platform is to make sure you’re monitoring what’s being posted and talked about regarding your issue, brand, product or organization. I always enjoy dropping by Travel 2.0 both for work purposes and because Mo & Troy provide some great social media insight and tips.    I’d encourage you to check out […]