How Facebook Needs to Address the Reach Reality with Nonprofits

There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]

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The Art of Evolved Creativity and Video PSAs

Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

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Assessing American Red Cross’ Street Storytelling Efforts

This past Sunday, I ran into some friendly Red Cross Hero volunteers along the streets in my neighborhood…and downtown…and in other neighborhoods. I must say, the presence was quite impressive. I’ll typically stop to listen to the spiel of anyone on the street as long as they look decent, others aren’t furiously running away and […]

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