Effective Public Relations Starts With Trust

I’m currently in the middle of reading two good books – Chris Brogan and Julien Smith’s Trust Agents and Chuck Klosterman’s latest, Eating the Dinosaur. I’ll likely do a video review of Trust Agents when I’m done but there is a reason I mention both. Chuck Klosterman happens to be one of my favorite authors. […]

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Where’s Social Search Leading Us?

The social Web took another giant leap forward last week with Facebook’s launch of their real-time search tool. For PR/Marketing peeps, this is big news as the site now provides another conversation and content tracking tool on the world’s largest social network. Status updates, photos, links, notes, videos and pages which you’re a fan of […]

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The Power of “Hello”

It’s just one word. “Hello.” But, that one word can make or break a customer’s experience. In Chicago and other big cities, it’s easy to get lost in the crowd, go about your own thing and not think much about the fact that strangers rarely ever say “hello” to one another. This past weekend, I […]

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