SEO

3 Reasons Why SEO is Critical to Healthcare Marketing

It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as you do. In fact, your boss may be questioning why […]

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Tips to Make Your Online Newsroom Matter

Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]

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Where’s Social Search Leading Us?

The social Web took another giant leap forward last week with Facebook’s launch of their real-time search tool. For PR/Marketing peeps, this is big news as the site now provides another conversation and content tracking tool on the world’s largest social network. Status updates, photos, links, notes, videos and pages which you’re a fan of […]

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