There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]
Great video providing some key insights from GE, Intel, BMW and Goldman Sachs. Reinforcement of key trends around paid media and beyond from the folks behind great content marketing efforts and brand publishing platforms such as Intel IQ, GE Reports. Worthwhile three minute video.
Write the following down and tape it next to your desk: Search = DO Social = BROWSE Are there points for crossover? Absolutely. But it’s not a 1:1 complete intersection at this juncture. What I’m calling attention to here is pure user intent and the customer journey. Too often I see content strategies distill into […]
We knew at the beginning of the year that short-form video would evolve as a key social trend. Vine ignited us into a whirlwind of 6-second creativity and now brands and artists alike are exploring fun ways to maximize Instagram’s 15-second video format along with the ability to upload non-native video content. Some are nailing […]
You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally evolved beyond thinking that their dialogue and interaction with customers has to be constrained to just social media, e-newsletters or customer service […]
It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]
Content. Overload. We’re there. The data speaks for itself and the numbers will only increase. The quantity of content being created on a daily basis is mind-numbing. 684,478 Facebook shares. 571 new websites created. Over 100,000 tweets. 3,600 new Instagram photos. 347 new blog posts on WordPress. All taking place within a minute each day. For […]