This post also appears on Waggener Edstrom’s Thinkers & Doers blog. How often have you seen a video that blows you away, then immediately leaves you baffled and questioning – how in the world did they pull that off? It’s unrealistic to go into a campaign expecting to produce a “viral” hit but you do sense […]
Read – We all read online. It’s a given. Join – Most of us are part of some social network. You have heard of Facebook, no? Collect – A good number of people bookmark, rate and vote online. CRITIQUE – Eeek! I see you shuddering. Let’s face reality. Far fewer of us actually comment, post […]
Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. We’ve all seen the mundane status updates from our friends and brands we follow on Facebook: “Cat just coughed up hairball. Great.” “PBJ or ham & cheese…hmmm…” “People are here. We’re starting our meeting.” To no surprise, these types of status updates rarely […]
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