Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]
It’s 12:30 on a Sunday morning as I’m drafting this. Mock me later, this is too important. I was out celebrating a friend’s birthday earlier this evening when I saw that @ErikaBitzer had shot @jeremymeyers and myself a reply on Twitter mentioning that she had included us in her last blog post. Quick back story. […]
In the first two parts of this series, we discussed what defines an influencer and also some nuts and bolts tactics around discovering influencers. With your tiered database in place, it’s now time to get to work and start building some tangible relationships with these folks. I hate to say it, but the process is […]
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