In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]
CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
Expert tweeter, pro vlogger, super social networker…you name it. Chances are that you have a slight ego if you consult on social media or generally work in the field of public relations. We’re supposed to be good about communicating why something is good. It comes with the gig. Guilty. Day in and day out, you and your colleagues […]
Digital Leap 