This past week, I had the distinct pleasure of presenting on a panel with Sarah Evans and Jeff Bodzewski for the Publicity Club of Chicago’s Education Series. The initial discussion focused on using social media to maximize media relations efforts. Like any good panel, the conversation eventually took a new set of paths as audience […]
Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]
It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]
Digital Leap 