Over the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two line status updates – our society has a penchant for […]
In a recent post, my colleague @justinjtsang smartly outlined the important balance point between branded vs. common interest social content within a brand’s content marketing strategy. The key to successful content marketing boils down to building long-term trust with your audience. In order for a brand to successfully build trust, it must work to align […]
Digital Leap 