As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]
Last week I had the pleasure of joining a couple hundred social media, marketing and business colleagues at the BlogWell conference in Chicago. Sponsored by GasPedal and the Blog Council, the purpose of the conference was to pack eight excellent large corporation social media case studies into one afternoon. Too much good stuff for one […]
Quick plug… Next week I have the honor of joining Lucio Gurrero, commuications director for the Illinois Governor’s office, and Lou Rutigliano, assistant professor of communications at DePaul University, as a panelist for the Publicity Club of Chicago’s annual education series. Specifically, the panel I’m on will be discussing the changing media landscape and the […]
Digital Leap 