Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. A recent report from the Pew Internet Project and an announcement on Mashable reinforce an online trend over the past few years — video is hot. As stated on Mashable: 52% of the American population is watching videos online — that’s 69% of […]

Note:  This post also appeared on Waggener Edstrom’s Thinkers & Doers blog. Brandjacked. Though brandjacking is certainly not a new concept, it’s one of those words that can quickly ignite panic in the world of social media. Unfortunately, brands, people and products are brandjacked every day. With the lightning pace and ease by which online presence can be […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a sucker for time-lapse photography. In fact, the moment I come across the phrase “time-lapse” online, I’m already clicking through to check out the linked content. Powerful, quality images are, of course, key assets to consider for any digital storytelling initiative. Stand-alone images serve […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]