Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]

NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]