Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a sucker for time-lapse photography. In fact, the moment I come across the phrase “time-lapse” online, I’m already clicking through to check out the linked content. Powerful, quality images are, of course, key assets to consider for any digital storytelling initiative. Stand-alone images serve […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]