@mydeadlyballoon rocking #badmoviepitches A snapshot of the goodness in action. Be sure to check out Chris’ Twitter stream for more. A couple opens a coffee shop to discover it’s easier being married than it is business partners in “Grounds For Divorce” #badmoviepitches — Chris Sewell (@mydeadlyballoon) September 25, 2012 An elderly woman is jailed when […]

I’m a big fan of comprehensive guides. People and companies put a lot of time and effort into compiling the information and in the end, they’re often a great one-stop shop to refer back on for your own efforts or to help guide clients. Poke around, give ’em a gander, absorb and apply. Best Practice […]

Advocacy = Time…and more time…and more… Right?? Wrong. The word “advocacy” may seem intimidating to some, signifying a deep commitment and hours upon hours of effort to generate long-term influence. Yes, in many cases this is true; however, the social Web has opened up a world of options that enables each and every one of […]

Recently, a colleague posted the following tweet: I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter. All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In […]

Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced. Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a […]

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]

The extreme excitement around the #WorldCup had everyone a’ Twitter with supporting their favorite teams. From live tracking to replays, there were a host of Twitter tools that helped create community and channel conversation around one of the biggest sporting events ever. I particularly enjoyed the fun integration of tiny flags that were embedded into […]