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User-generated content usually goes one of two ways in the eyes of a company or brand manager. It’s either perceived as scary and unwanted due to a lack of message control or embraced and encouraged as an opportunity to extend the reach of a message through third party credibility. We’ve obviously been experiencing a dynamic […]

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Your Twitter Profile – More Important Than You Think

160 characters. That’s what you get on popular micro-blogging site Twitter to showcase to the world what you’re all about and what you have to offer. Newsflash, 160 characters is around 20 words. Yikes. Nonetheless, your Twitter profile is largely going to determine whether you are able to easily connect with other like-minded individuals. Thus, […]

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RSS Overload?

I cracked up when I opened up this blog post from Common Craft on Monday morning. I took last Friday off from work and sure enough returned to an overflowing inbox (I have yet to join the Blackberry, iPhone, Mobile email world…if I did, I would be the guy on the train with his head buried […]

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