It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

I’ve posted about my active involvement with the organ/tissue donation community before and also about the community’s use of social media to encourage donor registrations. I’m always keeping an eye out for other states and countries that are trying new tactics to draw attention and educate the public about the issue. Recently,  Donate Life Minnesota […]

Any community manager knows that it can be a big struggle to get a community off the ground and active. Even with a solid focus, the right platform and promotion, providing that key initial engagement spark can be tough. Maintaining and managing a community is a little more of a structured process (I’d highly encourage […]