Twitter Search Explained

Still confused as to why you would ever use Twitter or Twitter Search to track conversations via hashtags, find new followers and keep tabs on breaking news? The fine folks at Common Craft help paint the picture with this excellent new video below. -Scott

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Social Media Case Study – Mayo Clinic Video Goes Viral

We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]

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Seek Inspiration to Overcome the Creative Roadblock

Creativity doubles as both one of my favorite and one of the most challenging parts of my job. Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall […]

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