I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]

Recently, a colleague posted the following tweet: I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter. All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In […]

We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]

I found an incredibly interesting new follower in my inbox the other weekend. Meet Domino’s Redmond Fan. This is the first time I have encountered this intense of a brand advocate (brandvocate) on Twitter. We all of course witness social media brandvocates in a variety of shapes and forms in the social space on a […]

Hopefully your inbox isn’t quite filled to the brim upon your return from the holidays. Any second now, your boss will bolt in asking you to brief your company on how the digital world is panning out for the year ahead. At a loss at where to start? No worries, we’ve got you covered. In […]