I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]
Recently, a colleague posted the following tweet: I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter. All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In […]
We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]
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