Social Media Strategy Showdown: Barack Obama vs. Mitt Romney

Well, well here we are again. Labor Day came and went before we knew it. The air is turning a bit more crisp, the leaves are deciding to alter their appearance, the RNC and DNC have had their spotlight and yet another presidential election lies dead ahead. Four years ago I provided a breakdown on […]

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5 Tips for Working With A PR Agency

You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats, you’ve reached the finish…err, starting line! Game. On. Whether you’re a veteran Communications Director who has worked with a variety of agencies or a […]

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