April is National Donate Life Month and as an advocate for the issue of organ/tissue donation, I pulled together the side project below. I’ll report back at the end of the month with results and my approach but for now, feel free to follow along and help spread the word to encourage others to register […]
I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]
Recently, a colleague posted the following tweet: I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter. All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In […]
Digital Leap 