Read – We all read online. It’s a given. Join – Most of us are part of some social network. You have heard of Facebook, no? Collect – A good number of people bookmark, rate and vote online. CRITIQUE – Eeek! I see you shuddering. Let’s face reality. Far fewer of us actually comment, post […]
Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. We’ve all seen the mundane status updates from our friends and brands we follow on Facebook: “Cat just coughed up hairball. Great.” “PBJ or ham & cheese…hmmm…” “People are here. We’re starting our meeting.” To no surprise, these types of status updates rarely […]
Routines. As a social media consultant, it’s extremely easy to get sucked into routines. It’s something I’m overly conscious about as I work hard to approach each new project with fresh perspective – a brand new creative whiteboard. Creativity can be quite difficult based on the risk tolerance of your client, budget and a slew […]
Digital Leap 