Earlier this week, I came across this “Happiness Machine” video below that Coke produced as part of their “Open Happiness” global campaign. Casey Glass provides a bit more insight on the concept and production of the video over on the Digital Buzz Blog. Earlier this month, I highlighted a video that struggled to crack the […]
This past week, I had the distinct pleasure of presenting on a panel with Sarah Evans and Jeff Bodzewski for the Publicity Club of Chicago’s Education Series. The initial discussion focused on using social media to maximize media relations efforts. Like any good panel, the conversation eventually took a new set of paths as audience […]
Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]
Digital Leap 