$21 billion. Billion. That’s the amount of revenue that Google Ads generated last year. If you’re like me and 60% of all Internet surfers, you rely on Google everyday as your search engine of choice. Google has become such a reliable knowledge portal that it’s hard to recall what served as “home base” on the […]
We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]
Most companies and organizations now realize that social media engagement is a time strain. There’s really no good way around it. Strategy takes time. Listening takes time. Blogging takes time. Commenting takes time. Video production takes time. Tweeting takes time (so much that big brands such as Pizza Hut are even dedicating staff to just […]
Digital Leap 