On the heels of a previous post about government and social media and in light of one of my former jobs as a Naval Officer I thought it would be good to take a look at how the U.S. Navy is currently engaging the social Web. Helena Dobbins from over at Campbell-Ewald (U.S. Navy is […]
Clients say it. Your co-workers say it. You utter it to yourself now and again. Whether you’re a seasoned social media vet or just diving in, social media can definitely be a whirlwind to tackle. Heck, just finding a consistent, agreed upon definition of “social media” can be quite the challenge in and of itself. […]
Word of mouth marketing has always been a vague area in my mind. I’ve always understood the baseline fundamentals, followed the WOMMA Word and kept up on regular trends but I’ve never felt that I’ve had a complete grasp on the topic. That being said, I have a new found appreciation for word of mouth […]
Digital Leap 