It’s been too long since my last People You Should Know feature. I’ve been meeting a lot of great people lately and one of those happens to be Sonny Gill. Currently residing in Virginia Beach, Sonny shares my love for all things social media. He started blogging back in December 2007 and shares great insight […]

It’s just one word. “Hello.” But, that one word can make or break a customer’s experience. In Chicago and other big cities, it’s easy to get lost in the crowd, go about your own thing and not think much about the fact that strangers rarely ever say “hello” to one another. This past weekend, I […]

PR and marketing pros are always looking for case studies and proven strategies to guide their own client strategy development. If something has worked, you might as well put your own twist on it and see if you can make it work as well. The fact of the matter is that sometimes there is a […]