Avoid The Facebook Phone Trap

Chances are good that you’ve seen a group on Facebook pop up explaining how the creator has lost or had their phone stolen. The group description usually mentions how the individual needs all their friends to join the group and post their phone number. In most cases, these groups are left open for anyone to […]

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Infomercials – The Epitome of Word-of-Mouth

Infomercials. We all know they are the most ridiculous commercials on TV.  Poor production, “celebrity” endorsements, pointless products that solve a problem none of us knew we had…the list goes on. YET, they still exist and not only exist, but are thriving. I had all but forgotten about infomercials the past couple years (I don’t […]

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Live Event Tweeting – Is It Worth It?

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]

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