Insights on Creative Passion

If you work in the creative field, this is well worth 15 minutes of your time. Do what you love and the rest will follow… Wonderland | A Short Form Doc on Creative Commerce

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5 Key Resources to Track Insights on Paid Content Strategy

Back in the day, PR folks primarily focused on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

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What the “Digital Strategist” Role Means in 2013

It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]

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