$21 billion. Billion. That’s the amount of revenue that Google Ads generated last year. If you’re like me and 60% of all Internet surfers, you rely on Google everyday as your search engine of choice. Google has become such a reliable knowledge portal that it’s hard to recall what served as “home base” on the […]

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]