5 Key Takewaways from Content Marketing Retreat (#CMRetreat)

A couple weeks ago, I attended the 2nd annual Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with our Content Director at Weber Shandwick (@mydeadlyballoon). Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my […]

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People You Should Know: Russell Sparkman

This edition of People You Should Know features content marketing guru Russell Sparkman. I first came across Russell’s work when I was heavily involved in the world of organ donation for a past client. While doing some research, I discovered an excellent interactive educational site called The Gift of a Lifetime and learned that Russell, […]

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Three Common Social Media Scenarios Addressed

This past week, I had the distinct pleasure of presenting on a panel with Sarah Evans and Jeff Bodzewski for the Publicity Club of Chicago’s Education Series. The initial discussion focused on using social media to maximize media relations efforts. Like any good panel, the conversation eventually took a new set of paths as audience […]

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