Let’s play a little game that’s familiar to all of us. What’s wrong with this picture? Looks like a regular Facebook brand page with some wall posts, right? Now take a closer look at that wall. You’re witnessing a brand in 100% broadcast mode. Ouch. In the era of dialogue and active social conversation as […]

The extreme excitement around the #WorldCup had everyone a’ Twitter with supporting their favorite teams. From live tracking to replays, there were a host of Twitter tools that helped create community and channel conversation around one of the biggest sporting events ever. I particularly enjoyed the fun integration of tiny flags that were embedded into […]