There is a lot of buzz right now about social media policies. Does your company need one? Not need one? What factors need to be considered in creating a policy? To start, I’d encourage you to not get hung up on this being just a “social media policy.” Chances are pretty good that your organization […]
As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]
Last week I had the pleasure of joining a couple hundred social media, marketing and business colleagues at the BlogWell conference in Chicago. Sponsored by GasPedal and the Blog Council, the purpose of the conference was to pack eight excellent large corporation social media case studies into one afternoon. Too much good stuff for one […]
Digital Leap 