Today’s post is a bit of a diversion from analysis and insight to more of an opinion rant. We’ve all seen it. A “w00t” here, a “w00t” there. Whether it’s in a tweet, a Facebook status update or just in a message to friends, the “w00t” is all too prevalent. For those that don’t know […]

A lot. That’s what companies are discovering as they continue to adjust to the changing digital landscape. Proper social media management is much more than just publishing a blog post or checking a Facebook page once in a while. It’s a relationship building process. It takes time. Beth Kanter did a great post in early […]

Think you may behind the eight ball in figuring out all this social media stuff? No worries, I’ve discovered some telltale signs that you need to put aside time for some serious online discovery sessions. Without further ado, here are the Top 5 Signs You Need to Study Social Media. Drumroll please… 1. You’ve recently visited a computer […]

In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]

You’ve got a target audience in mind. You know bloggers are important to this audience and to the topic, issue, product or company you’re trying to market. So, HOW exactly do you find the right bloggers to connect with?  Time and time again you hear about bloggers complaining about PR people pitching completely irrelevant topics. […]

A couple of weeks ago, Brian Clark (aka “copyblogger”) posted about a podcast from Ira Glass, host of NPR’s This American Life, discussing the art of storytelling. First, if you’re not already reading Brian’s blog on a regular basis, I’d highly recommend it. The fact of the matter is that while social media of course […]