Secret Tips to Get People Talking

Word of mouth marketing has always been a vague area in my mind. I’ve always understood the baseline fundamentals, followed the WOMMA Word and kept up on regular trends but I’ve never felt that I’ve had a complete grasp on the topic. That being said, I have a new found appreciation for word of mouth […]

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Live Event Tweeting – Is It Worth It?

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]

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BlogWell Learnings Part 2

As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]

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