I’m currently in the middle of reading two good books – Chris Brogan and Julien Smith’s Trust Agents and Chuck Klosterman’s latest, Eating the Dinosaur. I’ll likely do a video review of Trust Agents when I’m done but there is a reason I mention both. Chuck Klosterman happens to be one of my favorite authors. […]

In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]