Great video providing some key insights from GE, Intel, BMW and Goldman Sachs. Reinforcement of key trends around paid media and beyond from the folks behind great content marketing efforts and brand publishing platforms such as Intel IQ, GE Reports. Worthwhile three minute video. Advertisements

There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their¬†corporate website. A year and many learnings later, the Coke team reported on the progression […]

An energy drink. Dropping a man 24 miles up from space. With the world’s eyes watching.¬†An energy drink. A little over a year ago, Red Bull shook up the content marketing world with its Red Bull Stratos project that revolved around BASE jumper Felix Baumgartner leaping from space to set the record for the longest […]

You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally evolved beyond thinking that their dialogue and interaction with customers has to be constrained to just social media, e-newsletters or customer service […]