Note:  This post also appeared on Waggener Edstrom’s Thinkers & Doers blog. Brandjacked. Though brandjacking is certainly not a new concept, it’s one of those words that can quickly ignite panic in the world of social media. Unfortunately, brands, people and products are brandjacked every day. With the lightning pace and ease by which online presence can be […]

In case you’ve been hiding under a rock, I’m here to inform you that online brand monitoring and management has reached an all time high. You’re no longer safe just soaking up and protecting a series of URLs for an existing or potential website. These days, you need to be proactive to ensure your brand isn’t […]