Why Agencies and Brands Need a CMTO…Yesterday

It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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Facebook Timeline for Brand Pages Has Launched – Now What?

Yesterday can best be categorized as a Facebook flurry. Tied into fMC 2012, Facebook rolled out their announcement of the new timeline format for brand pages. As with any new Facebook announcement, marketers lit up the blogosphere with a flurry of posts to guide strategic planning and tactical implementation before Facebook automatically rolls all brand […]

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8 Good Reads to Sort Out the Facebook Frenzy

It’s been a crazy couple weeks for the world’s largest social network. Questions about privacy, profile adjustments, brand engagement changes and advertising seem to be flying a mile a minute. I’ve gathered together a few good reads below to help guide thinking around some of the knowns and unknowns relevant to recent changes on the […]

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