Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]

Creativity doubles as both one of my favorite and one of the most challenging parts of my job. Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall […]

Matt Dickman, VP Digital Marketing at Fleishman-Hillard and author over at Technomarketer does us all a huge service with his quarterly reports on data pertaining to various social networking sites. Recently, Matt compiled a really interesting post about the comparison between MySpace and Facebook user demographics.  In addition, be sure to check out Matt’s 2009 […]